: OUR FORMULA :

Child Smart^® works closely with child psychologists, pediatricians, musicologists, children’s creative experts and mothers to continually develop new content and approaches that provide a rich, fun and rewarding experience for children. Our creative team has developed a formula that engages young minds, while providing exposure to educational content that is fun.

Child Smart videos follow a series of repeating formats that include puppet scenes, child scenes and real life scenes. In addition, there are frequent changes in music, visuals and backgrounds both within and between scenes. These carefully timed changes maximize a young child’s attention and interest. Scene changes are marked by interludes which refocus children’s attention and prepares them for the next scene.

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Child Smart video scenes have specific story lines with interrelated themes. Each scene is developed to be interactive and engaging. Puppets and toddlers speak directly to little viewers during skits. Music and sound effects are carefully timed and tailored to support each scene. Scenes present real life footage and original art and music; music in the videos is produced using live vocals with original lyrics and instrumentation.

Child Smart’s puppets serve as a “friendly” vehicle to educate and entertain young children. The puppets provide an outlet for children to pretend, create and relate to the scenes presented within the video. Our charming lead puppet character, Murray the Monkey ™ , guides children through the scenes in the Your Tiny video series. Murray provides continuity from scene to scene as he interacts with little viewers by asking them questions and offering simple information about the visuals they are watching. In Baby Looney Tunes: Backyard Adventures and Musical Adventures, Baby Bugs and his puppet friends engage young viewers with their playful antics as they explore art, nature and music.

Child Smart presented several versions of each video and music production to numerous children and focus groups in developing the final format of the tapes. The Child Smart formula truly engages children. Through input from leading child development experts and the response of our little viewers, Child Smart has developed a format that is unmatched by other infant videos. Child Smart’s videos have demonstrated that they capture and hold the attention of both infants and toddlers. Infants are stimulated with the colorful visuals and lively music, while toddlers intently follow the themes and storylines.

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Numerous testimonials, comparing Child Smart videos to other videos in the same genre, state that children and parents clearly prefer Child Smart videos. Parents highlight that the Child Smart products were the only videos that consistently held the attention of both infants and toddlers. The Child Smart tapes are requested by young children to be watched time and time again.